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Susan Rae Ross provides essential tools and frameworks illustrated by a selection of useful case studies to support NGO managers in designing, implementing, and evaluating effective nonprofit-corporate partnerships.
- Sales Rank: #1663414 in Books
- Published on: 2012-04-05
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 6.00" w x 8.80" l, .90 pounds
- Binding: Paperback
- 300 pages
Review
Extensively researched yet practical in its presentation, Expanding the Pie is a thorough exploration into the many challenges and benefits that arise in NGO-corporate partnerships. Susan Rae Ross has provided a must read for anyone wishing to first understand, and then develop, highly successful cause marketing partnerships. --Bruce Burtch, The Cause Making Catalyst
[Ross presents] an interesting approach to combining NGO interests with those of corporations. The resulting symbiotic relationships can provide great marketing opportunities for corporations while greatly accelerating the missions of participating NGOs. --William Ramsey, Economics and Business Journal
Expanding the Pie provides compelling rationale for the essential social sector/NGO corporate partnerships so critical to the successful organization, indeed to the community of the future. --Frances Hesselbein, Leader to Leader Institute
About the Author
Susan Ross is the founder and CEO of SR International, a private consulting company that provides corporations, nonprofits and government agencies with strategies and tools to actively manage their stakeholder engagement processes and facilitates successful partnerships across traditional sectors. She is a highly regarded businesswoman, international health and development expert, author and speaker whose aim is to improve the lives of vulnerable groups.
Most helpful customer reviews
1 of 1 people found the following review helpful.
For the Serious Fundraiser only!
By Heather Newell
Susan Rae Ross is obviously a serious practitioner. This book is not for the casual fundraiser, nor is it for the beginner. It's a comprehensive look at the world of corporate non profit relationships, and it covers theory and practice - good practice! Well done Susan. Even though I'm in New Zealand, the book was still absolutely relevant. I'd say this is good enough to be a text book. There are plenty of references, and Susan has done her homework on current literature. She didn't put this together in five minutes!
My only criticism perhaps is that it looks rather dense until you get into it. And for some strange reason there are two tables repeated.
Heather Newell
Director
Foresee Communications Ltd
[...]
0 of 0 people found the following review helpful.
Must have!
By R. Welsch
This is THE authoritative handbook on the burgeoning field of for-profit/not for profit partnerships in my view. Great history of this movement, written in a factual and non-judgmental way. Very precise use of words. Glossary- of all things- is fantastic. (Don't think I have ever raved about a glossary in my life before.)
Comprehensive and filled a number of gaps I had in my knowledge and likely would for most people. Only small criticism is her use of examples from the last few years that I think will feel irrelevant and dated very soon. (There is an art to choosing examples that are more 'timeless' when writing a book like this, but very difficult to do.)
Highly recommended!
0 of 0 people found the following review helpful.
Five Stars
By Lesley-Anne Long
Thought provoking with practical ideas about how to engage with the private sector. Highly recommend
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